Retail has been under massive pressure for more than a year: complete closures or significant restrictions are causing sales to collapse in the corona pandemic. Fashion brands that want to get through the crisis must enter e-commerce now at the latest.
Author archives: Pawel Weber
5 secrets of success, to make your fashion-label really marketplace-ready
Fashion labels have always known how to use the effect of good shop windows. Contemporary and ideal, the product appeals to online buyers today; Closed marketplaces have proven to be true customer magnets.
How fashion brands activate sales potential
In terms of reach, selection, direct target group addressing and measurability of performance, digital marketplaces have set the bar almost unattainably high for stationary fashion retailers.
Marketplaces make it easier for manufacturers to expand internationally
The hurdles to international growth are great – marketing and logistics in different countries often poses great challenges for manufacturers. With online marketplaces, however, entry into international markets can be quick and effective.
Beauty goes digital – Platform commerce as the business model of the future
The platform business is the future – also for beauty brands. Especially closed marketplaces score as strong sales channels and ideal online shop windows. In order to be allowed to sell, brands need the right products, a certain brand awareness and mature technical processes.
Benefits of selling on marketplaces
Marketplaces have become the go-to place for sellers and buyers to connect. In most cases, they offer a much higher number of customers than you can reach on your own
Why good Photos Are Key to the Marketplace Success
While photography has always been an important part of selling online, it’s now more important than ever to make sure your products stand out from the crowd with professional-grade images
An Insight into the Marketplaces of the Future
The marketplace model is one of the most popular business models in e-commerce. It’s easy for consumers to understand and can become big business over time.
Different types of online Marketplace
If you’ve ever purchased a product online, you’ve likely used an online marketplace. They’re everywhere: Amazon, eBay, Zalando and many other sites are all part of this marketplace ecosystem.