Author archives: Pawel Weber

Retail has been under massive pressure for more than a year: complete closures or significant restrictions are causing sales to collapse in the corona pandemic. Fashion brands that want to get through the crisis must enter e-commerce now at the latest.

Fashion labels have always known how to use the effect of good shop windows. Contemporary and ideal, the product appeals to online buyers today; Closed marketplaces have proven to be true customer magnets.

In terms of reach, selection, direct target group addressing and measurability of performance, digital marketplaces have set the bar almost unattainably high for stationary fashion retailers.

The hurdles to international growth are great – marketing and logistics in different countries often poses great challenges for manufacturers. With online marketplaces, however, entry into international markets can be quick and effective.

The platform business is the future – also for beauty brands. Especially closed marketplaces score as strong sales channels and ideal online shop windows. In order to be allowed to sell, brands need the right products, a certain brand awareness and mature technical processes.

Marketplaces have become the go-to place for sellers and buyers to connect. In most cases, they offer a much higher number of customers than you can reach on your own

While photography has always been an important part of selling online, it’s now more important than ever to make sure your products stand out from the crowd with professional-grade images

The marketplace model is one of the most popular business models in e-commerce. It’s easy for consumers to understand and can become big business over time.