Benefits of selling on marketplaces

Marketplaces have become the go-to place for sellers and buyers to connect. In most cases, they offer a much higher number of customers than you can reach on your own. They also provide customers with a familiar user experience that makes it easy for them to shop—which is essential in any market where competition is fierce.

Last updated on November 10, 2022

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Low cost of setting up & inventory costs

If you’re considering setting up your own shop, the cost of doing so is likely to be prohibitive. You will need to invest heavily in inventory and other expenses before even making a single sale. In contrast, marketplaces have significantly lower costs of entry and allow you to get started right away without having to worry about securing inventory or finding the right payment methods.

One other big benefit of selling on marketplaces is that you don’t have to worry about storing inventory, which means you don’t have to pay for storage, and you don’t have to pay for shipping.

If you’re like most sellers who operate an ecommerce business, then you already know that one of the biggest expenses for your business is inventory storage. You need a place where your products can be stored until they’re ready to be shipped out into the world. And even though there are ways around this (like using drop shipping), it still requires some level of upfront investment that may not always be justified by sales volume in your niche or product category. In addition, many people like having control over their own shipments and they prefer not having their shipments delayed due to third party logistics companies’ internal policies (e.g., “No package is going out today because we’re too busy”).

Established customer base

One of the main advantages of using a marketplace is that you can tap into an existing customer base. While you will still need to build your own customer base, this will be much easier if you have a more established one behind you.

Furthermore, a marketplace’s customers are more likely to be loyal than those on your own site because they have already chosen to buy from that specific website or app. In other words, they are not just going there as part of their routine; they are actively seeking out products from specific sellers or brands—and in most cases these buyers want variety and quality options when it comes to finding something new for themselves or their loved ones.

Promotional opportunities

You can advertise your products on the platform using “Promotional Opportunities”. These are special tools that sellers can use to gain visibility for their businesses and products. There are several types of promotional opportunities available on our marketplace:

Sponsored ads allow you to run ads at a low cost, but with limited control over targeting or copywriting. You have access to our default targeting options (e.g., gender, location and interest) as well as an option to upload your own custom data set.

Boosted posts allow you to extend the reach of your existing posts by promoting them in front of more customers than usual. Their cost varies depending on how many impressions they generate before being unboosted again — if they receive no clicks or likes during this period, then there will be no charge at all!

Top-Notch Customer Support

Good customer support is a key differentiator between marketplaces, and one of the main reasons why you should consider selling on them. Some customers want to be able to solve their problems quickly and easily without having to go through a complicated process. After all, they’re busy people with lives of their own! They don’t have time for complicated processes or long wait times when they need help from you.

That’s where marketplace customer support comes in—it’s there specifically so that customers can get answers as quickly as possible. The best marketplaces also provide multiple channels of communication: live chat, email, phone calls, social media (if applicable) and more. This gives sellers the option of getting in touch with buyers however they feel most comfortable doing so rather than being forced into using only one method of communication like some other sites require—and it gives buyers the ability choose how much interaction they want out of their transactions too!

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