Once the right marketplace has been found, it is important that the products go live quickly. It is crucial that all and the correct product data is available. This is particularly important for a multi-marketplace strategy, since the different platforms also have different data requirements. It should also be noted that the larger the manufacturer’s range of goods, the more time it takes to provide the correct data.
If data is missing, the wrong data is available or there is a problem with the quality, manufacturers must be careful not to get lost in an endless correction loop that costs a lot of time and thus sales. In addition, marketplaces often check the data quality manually before going live, which can slow down the go-live. If a manufacturer has already caused problems in the past, its prioritization decreases – and the go-live is further delayed.
Even after going live, it takes a lot of strength and energy. Because projects have to be pushed forward, data made available and evaluated. In addition, manufacturers must respond to the analyzes accordingly: For example, if an item sells poorly or is returned frequently, it must be taken offline.