Solution 05 | Product Data and Content 

Good content:
the basis for being successful in selling on marketplaces.

Solution 05 | Product Data and Content 

Good content:
the basis for being successful in selling on marketplaces.

Solution 05 | Product Data and Content 

Good content:
the basis for being successful in selling on marketplaces.

What we mean by good content

Good content is the basic requirement in order to sell your products optimally via e-commerce. Good means: detailed product data, SEO-optimised description texts in various languages and, of course, perfect product images. 

The golden online rule is “What you see is what you get”. You should concentrate on this, because only with a large selection of product information and images that present your goods in the best possible way will your customer receive all the important information to stimulate a purchase.

 

At the same time, good content forms your brand image and reduces the return rate. We are happy to relieve you of a lot of work – but not of control. Approval of data is ultimately up to you, so you can steer your business at any time.

We also ensure that your claim as a brand and the requirements of the relevant marketplace are in harmony with each other.

Good content is the basic requirement in order to sell your products optimally via e-commerce. Good means: detailed product data, SEO-optimised description texts in various languages and, of course, perfect product images. 

The golden online rule is “What you see is what you get”. You should concentrate on this, because only with a large selection of product information and images that present your goods in the best possible way will your customer receive all the important information to stimulate a purchase. 

At the same time, good content forms your brand image and reduces the return rate. We are happy to relieve you of a lot of work – but not of control. Approval of data is ultimately up to you, so you can steer your business at any time.

We also ensure that your claim as a brand and the requirements of the relevant marketplace are in harmony with each other.

Product Data

Of course, high-quality data also means that products can be found more easily, which means more sales. This, in turn, leads to a higher sales ranking on the product overview pages, which fires the starting shot for growth in the item’s sales. 

We are convinced that you know your product best and can therefore offer the best possible live content. We process very item perfectly for you with our software, our team and our partners (vendors). You just have to approve it yourself.

Product Data

Of course, high-quality data also means that products can be found more easily, which means more sales. This, in turn, leads to a higher sales ranking on the product overview pages, which fires the starting shot for growth in the item’s sales. 

We are convinced that you know your product best and can therefore offer the best possible live content. We process very item perfectly for you with our software, our team and our partners (vendors). You just have to approve it yourself.

Product Descriptions

Providing detailed information and guiding the customer safely to the item using search-engine-optimised wording – these are standard requirements for product descriptions.

If they are also entertaining and snappy to read, they also increase the willingness to buy. The various marketplaces often have different guidelines with regard to the length of the text. Our software is set up so that you do not have to worry about text lengths and specifications.

Product Descriptions

Providing detailed information and guiding the customer safely to the item using search-engine-optimised wording – these are standard requirements for product descriptions.

If they are also entertaining and snappy to read, they also increase the willingness to buy. The various marketplaces often have different guidelines with regard to the length of the text. Our software is set up so that you do not have to worry about text lengths and specifications

Produktbilder optimieren

Product Images

Good photos are one of the most important details for your successful marketplace business. In e-commerce, in particular, no product sells without a picture. Your product images are also your branding. 

Whether you need ghost product images or perfectly staged model images – our photo partner is an expert in this field, and knows all the requirements of the various marketplaces. Brands like G-star, adidas and Boss trust in their experience. They allow you to have all product images from a single source: with just 3–5 days from delivery to going live. 

Produktbilder optimieren

Product Images

Good photos are one of the most important details for your successful marketplace business. In e-commerce, in particular, no product sells without a picture. Your product images are also your branding. 

Whether you need ghost product images or perfectly staged model images – our photo partner is an expert in this field, and knows all the requirements of the various marketplaces. Brands like G-star, adidas and Boss trust in their experience. They allow you to have all product images from a single source: with just 3–5 days from delivery to going live. 

The software for your data

One time set up of the product data

Your product data is created once for all booked marketplaces. In order to do this, we need the product master data from you. These should contain the GTIN, product names, model numbers, colours, sizes and, if possible, SEO-relevant product texts. We are also happy to use your own product images to showcase your products in the best possible way. Our onQuality services will be happy to assist you in creating texts and product images.

Our teams classify all product images, categorise the master data and texts and supplement them with further attributes. You have the option of carrying out the final acceptance of your products yourself in our CES software module. This gives you full control over how your product is displayed on the marketplaces.

Marketplace compliant data

Each marketplace has its own definition of categories and attributes. The relevant data must be supplied by the provider. We know exactly which marketplace needs which attributes and categorisations in order for you to be able to successfully sell your products on them. 

Our business intelligence solution exports the one-time-created product data and product images to the respective marketplace channel in such a way that all necessary requirements are also adhered to and carried over. For example, colours are classified in different colour groups for each marketplace. For a blue item on Amazon, you only have to classify the colour group “blue” from one shade of blue. At Zalando, the different shades “blue”, “petrol” and “turquoise” are stored and defined for the colour blue. Our software solution takes care of this fine-tuning for each marketplace.

Versatile product groups

The strength of our system lies in its versatility: whether fashion, sporting goods, cosmetics, perfume, flowers, furniture or electronics, we offer the successful path in e-commerce for completely different product groups. 

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Brands that are active in many categories in the e-commerce sector find the ideal partner in us.

Versatile product groups

The strength of our system lies in its versatility: whether fashion, sporting goods, cosmetics, perfume, flowers, furniture or electronics, we offer the successful path in e-commerce for completely different product groups. 

Brands that are active in many categories in the e-commerce sector find the ideal partner in us.

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