Retail has been under massive pressure for more than a year: complete closures or significant restrictions are causing sales to collapse in the corona pandemic. Fashion brands that want to get through the crisis must enter e-commerce now at the latest.

Fashion labels have always known how to use the effect of good shop windows. Contemporary and ideal, the product appeals to online buyers today; Closed marketplaces have proven to be true customer magnets.

In terms of reach, selection, direct target group addressing and measurability of performance, digital marketplaces have set the bar almost unattainably high for stationary fashion retailers.