Home Blog Marketplaces In the dynamic world of e-commerce, sellers are constantly seeking ways to reach a vast audience and boost sales. One critical element that can make or break a seller’s success is the Buy Box. This prominent feature, found on popular online marketplaces such as Amazon, eBay, AboutYou, Zalando, and OTTO Market, wields …
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How to Find the Right Marketplace(s) for Your Brand: A Comprehensive Guide
Home Blog Marketplaces In the fast-paced world of e-commerce, choosing the right marketplace(s) for your brand can make all the difference between success and struggle. Online marketplaces offer immense opportunities to reach a vast audience, increase sales, and grow your brand’s presence. However, with countless options available, finding the perfect fit can be a daunting …
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What Does a Marketplace Manager Do?
The rise of online marketplaces has transformed the way businesses operate in the e-commerce landscape. In this context, the role of a marketplace manager has emerged as a critical position responsible for overseeing and optimizing a company’s performance on various online marketplaces.
Retail Media: Do We Really Need It or Are We Just Wasting Money?
What is Retail Media and Why is it a Controversial Topic?
You have probably heard of Retail Media before – but what exactly is it?
Fulfillment Excellence: What to Consider When Choosing the Right Logistics Model
Home Blog Fulfillment Why is excellent logistics performance important for successful sales on online marketplaces? What are the shipping models available? And what should be considered when choosing the right fulfillment model? We have the answers. Facebook Twitter LinkedIn Why Logistics Performance Is Crucial to Marketplace Sucess Those who already sell products on online marketplaces …
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E-commerce: Crisis-proof sales on marketplaces
Retail has been under massive pressure for more than a year: complete closures or significant restrictions are causing sales to collapse in the corona pandemic. Fashion brands that want to get through the crisis must enter e-commerce now at the latest.
5 secrets of success, to make your fashion-label really marketplace-ready
Fashion labels have always known how to use the effect of good shop windows. Contemporary and ideal, the product appeals to online buyers today; Closed marketplaces have proven to be true customer magnets.
How fashion brands activate sales potential
In terms of reach, selection, direct target group addressing and measurability of performance, digital marketplaces have set the bar almost unattainably high for stationary fashion retailers.
Marketplaces make it easier for manufacturers to expand internationally
The hurdles to international growth are great – marketing and logistics in different countries often poses great challenges for manufacturers. With online marketplaces, however, entry into international markets can be quick and effective.
Beauty goes digital – Platform commerce as the business model of the future
The platform business is the future – also for beauty brands. Especially closed marketplaces score as strong sales channels and ideal online shop windows. In order to be allowed to sell, brands need the right products, a certain brand awareness and mature technical processes.
