Retail has been under massive pressure for more than a year: complete closures or significant restrictions are causing sales to collapse in the corona pandemic. Fashion brands that want to get through the crisis must enter e-commerce now at the latest.
Monthly archives: November 2022
5 secrets of success, to make your fashion-label really marketplace-ready
Fashion labels have always known how to use the effect of good shop windows. Contemporary and ideal, the product appeals to online buyers today; Closed marketplaces have proven to be true customer magnets.
How fashion brands activate sales potential
In terms of reach, selection, direct target group addressing and measurability of performance, digital marketplaces have set the bar almost unattainably high for stationary fashion retailers.
Marketplaces make it easier for manufacturers to expand internationally
The hurdles to international growth are great – marketing and logistics in different countries often poses great challenges for manufacturers. With online marketplaces, however, entry into international markets can be quick and effective.
Beauty goes digital – Platform commerce as the business model of the future
The platform business is the future – also for beauty brands. Especially closed marketplaces score as strong sales channels and ideal online shop windows. In order to be allowed to sell, brands need the right products, a certain brand awareness and mature technical processes.
Benefits of selling on marketplaces
Marketplaces have become the go-to place for sellers and buyers to connect. In most cases, they offer a much higher number of customers than you can reach on your own